Sherry Poundstone Know Your AudienceOh, the excitement we feel when we have been asked to speak at an event!

That excitement is often overtaken by questions. What will be the content of our presentation? What props or visual aids might we need? (And of course, what will we wear?)


As Christian Communicators, we have a responsibility to speak the messages that God has given us to speak. We must also do our best to match our messages to our audience.

Knowing your audience is a principle that applies universally. Before you begin to write your presentation, gather information. You may be thinking that you know your audience. After all, you are a Christian Communicator and you may be booked to speak at a Christian church service, women’s meeting, conference or retreat.

We should not assume to know our audience without asking a few specific questions of the event planner. In doing our homework, regarding those who will hear us speak, we can customize our message and reach our audience in a powerful and specific way.

The following are just a few questions we should ask of the event planner. Each opportunity is unique, and the questions may vary with the event.


  1. What age and gender range will be in attendance?


  1. Is the gathering a local church event or is this a city/regional wide audience?


  1. What is the biggest need of this audience?


  1. Is there a theme to this event?


Prayer is the ultimate tool in knowing what to say and when to say it. Even as we gather the information about our audience, and plan our presentation, we must pray and ask the Lord to reveal His purpose. Ask God to help you see and hear the need of this particular group.

Gathering this information will allow us to build our message specifically for that audience. Our job is to edify and encourage each group that we speak to and teach His word.

One of the most rewarding things about being a Christian speaker is the response that we hear from our audience. To hear that God has touched them and revealed something to them through our teaching or presentation is amazing. Often, it is not even something that we have said, but rather something God has imparted to them. When we know our audience, we are more confident that what we are speaking is tailored to them.


So encourage each other and build each other up, just as you are already doing. 1Thessalonians 5:11 NLT

For I know the plans I have for you,” says the Lord. “They are plans for good and not for disaster, to give you a future and a hope.”  Jeremiah 29:11

sherry-headshotGod has allowed Sherry to touch the lives of hundreds of women through conference speaking, teaching bible studies, writing, and mentoring. She is the author of Becoming a Woman of Character, and Becoming a Woman of Power with God.

Sherry is co-owner of Christian Communicators, as well as a member of Christian Women in Media, Christian Women Alive and Advanced Writers and Speakers Association.

Above all else, Sherry’s most valued role is that of wife to her husband John. Together, they are the founders of Bethesda Reno-Tahoe Ministry and John currently serves as Pastor of Restoration Church in Fernley, Nevada.