One of the most important tools for any speaker is her internet home. It can be a blog, a website, or a combination of both, but you must have some sort of presence on the World Wide Web. It’s the minimum event planners expect. The good news is, it doesn’t have to be a huge, expensive site, but it does need to be a good representation of you.
Here are 7 steps to a website that will serve you well without breaking your budget.
1. A welcome on the front page. With millions of websites now on the internet, we can’t take a single visit for granted. For that reason, we should be sure to welcome each visitor on the homepage.
2. An About page. Visitors want to know a little about you, your experience, your life, and your family.
3. A list of speaking topics and printable one-sheet. Be sure to check out our earlier post, The Speaker One-Sheet is NOT Dead. But don’t stop with a one-sheet. Your topics should also be listed with a short blurb giving the reader a glimpse of what they will learn.
4. A Contact page. Make it easy for your visitor to get in touch with you. Small Contact Buttons at the top or bottom of the pages requires too much effort to locate.
5. Photos throughout. As with many other digital tools in today’s world, websites need a variety of casual and professional photos scattered throughout.
6. Easy to follow tabs and links. Make it as easy as possible for visitors to move from one page to another without having to go back, if possible. I know my website (www.VondaSkelton.com) isn’t perfect by any means, but I do think it’s a good example of locating info with ease on a speaker website. Of course, it does NOT have to be that big, I’m primarily talking about the ease of the visitors finding the information they need. Note the cross-referencing between pages with direct links. That helps a lot!
7. Include good video, if possible. Here’s a post on my funny YouTube video, but it could apply to any video that promotes your ministry: http://christiancommunicators.
Of course, there will always be many more options you can utilize for a more encompassing website, but these 7 steps will help you create a budget-minded website that will introduce you and your ministry to the world.
Many of the Samaritans from that town believed in him because of the woman’s testimony,
“He told me everything I ever did.” John 4:39
Grace and peace,
(Photo courtesy of digitalarts/FreeDigitalPhotos.net)