Heart hook Danilo Rizzuti and FDP

Photo courtesy of Danilo Rizzuli/FreeDigitalPhotos.net

Those of us who are writers hear it all the time: “Hook ’em from the beginning.” And yes, after years of writing, we know it is sage advice if we want to be published.

But did you know it’s true for speaking as well?

No matter the topic or the audience, we must grab their attention from the beginning, otherwise, we can lose them before we even get started.

Some think that means we need to open with a joke. I guess a joke could possibly work in some circumstances, but not often. I know it wouldn’t be a good way for me to begin–I couldn’t tell a joke well if my life depended on it!

But I can tell a story or read a funny poem or act out a skit or sing a parody or play the straight man. And by doing so, I’m able to draw in the listener, then segue to the meat of the message…and the audience will most likely go with me.

Of course, just like books, messages come in different genres. Some will be deep, while others are simply delightful. The key is to find that balance between the funny and the tender, between the profound and the practical, but most of all, between the opening grabber and the life-changing Truth.

When it comes to the hook, it should never overpower the take-away of the message.

Consequently, faith comes from hearing the message,
and the message is heard through the word of Christ.
Romans 10:17

Grace and peace,


(Photo courtesy of Danilo Rizzuli/FreeDigitalPhotos.net)