Let’s face it, books are expensive, even for the author. And in order to get them at the lowest price possible, speakers often buy in bulk, assuring a hefty up front investment. With all that financial investment, it makes sense that the goal will be to sell as many books as possible…as soon as possible.
But if you want to increase your speaking opportunities, one of the first things you’ll need to do is NOT to sell the books, but to give them away. That’s right, take those books that cost you hundreds–if not thousands–of dollars, and give them away.
I started with my denomination’s state conventions/organizations. With only a few days of internet research, I was able to locate many women’s ministry leaders around the country.
Denominational convention websites routinely list email addresses for staff within that state, so with a quick personalized email, I was able to contact lots of women’s ministry leaders, introducing myself, my ministry, my website (with downloadable one-sheet), and my book. And then I offered them a free book.
Yep, free. No book cost, no shipping, no commitment. All they had to do was respond to my email that they would like a copy of Seeing Through the Lies: Unmasking the Myths Women Believe. Within weeks, I had interest from states across the country. It’s been a long, long time since I did that, but I can remember several events that have come about through that one outreach with my book.
From that point I expanded into other denominations who proclaim the Name of Christ…and that, too, led to speaking opportunities.
And it might be time to do it again!
So, do you have a traditional book or e-book? Are you willing to invest some time and money into sharing it for free? If so, you have a ready resource for marketing your ministry. Yes, it’ll take a financial and a time investment, but the results can mean a positive return on your investment, both in your speaking and ministry opportunities.
And that means we have the opportunity to touch hearts.
May the words of my mouth and the meditation of my heart be pleasing to you, O LORD, my rock and my redeemer. Psalm 19:14 NLT
Grace and peace,