Remembering a person’s name has always been a challenge for me until I’ve written it down a dozen times or more. Remembering a person’s face and details about their desires and goals simply stay with me without effort. Therefore, I work hard at remembering names of at least three new people that I met before any speaking engagement. Why?
Using an audience member’s name during a presentation personalizes a point. Also, it creates a stronger connection between me and that person. By using their name to fit the moment, I’m showing them and the rest of the audience that they are memorable. For example when I was doing a workshop at Samsonite’s corporate headquarters inDenver, I said, “Knowing the difference between a friend and a fraud is what Angus believes will be the most helpful for her to learn today.” Angus shook her head up and down often during that segment. She became my silent partner in confirming the tips I was sharing on the subject. By inserting Angus’ name and walking near her when I did; I had made a new friend.
Another reason for using a few guests’ names during a speech, it causes the other people to listen closer to the presentation. Secretly some are hoping that I will speak their name while others hope I won’t.
Whenever we can include audience members in our speaking engagement through either including their names or as I’ve written before by getting them actively involved, we build meaningful connections…one person at a time.
I’ve found over the years that I may not remember a name easily but making a point to remember it along with how they can fit into my speech is well worth the effort.
A good name is more desirable than great riches; to be esteemed is better than silver or gold. ~ Proverbs 22:1