A few weeks ago I was listening to a National Speakers Association (NSA) training CD when Tom Searcy said something like, “Never create something once that you can’t sell twice.” Although it would most likely be considered wise counsel in the general market, I must admit that as a Christian speaker, my first response was to cringe. Sell? And not only once, but twice? Does everything in the world have to go back to money? 

But the more I thought about it, the more I realized a slightly altered statement applied to the Christian speaker as well. After all, don’t we create new messages and hope to have the opportunity to share them over and over again? Wasn’t that the same as creating it once and “selling” it twice?

When I first began my speaking ministry, I would create a program, deliver it, and then stuff it away somewhere, possibly never to be seen again. And even after the Lord began multiplying my opportunities to speak, I often would write out a message in long hand in a journal, notebook, or even scratch pieces of paper! I can’t count the number of times I wrote it out, used it, and then couldn’t find it again. That’s not what I do now.

And you shouldn’t, either.

Now, as I write out a message, I create a Word file with everything I’m given, even if I know it’s more than I can use for that specific event. I also include thoughts on various messages, applications, and audiences this material can be tweaked and used for.

For instance, at different times, Celebrating Womanhood: Bubbles to Beaus, Babies to Bedpans has been slightly altered to fit messages about using your gifts, unity in the church, and for a more general women’s audience, I am Woman: Hear Me Whine! And my program on Beauty can be changed slightly to fit audiences of adult women, teens, or mothers and daughters. And it’s all from the same research.

So, after thinking more about the speaker’s statement from God’s point of view, I can say with confidence that His economy is definitely “Create once and TELL twice!”

Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have.
But do this with gentleness and respect…
1 Peter 3:15

Grace and peace,